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Consulting and Integration

Struggling to build your social media presence? Don’t know how to begin with Facebook, Twitter, LinkedIn, MySpace and dozens of other social networking platforms?

Let the professionals at Mesh Multimedia guide you through the planning and execution of your social media strategy. We can build your pages, grow your network, and train you in the most effective social networking techniques available today. Social media participation is no longer a question of “should I do this?” but a game-changing methodology by which to grow your business.

Our social media consulting services include:

  • Facebook strategy
  • MySpace strategy
  • Twitter strategy
  • LinkedIn strategy
  • RSS integrations
  • Blog development
  • Podcast production

Web 2.0? – The Architecture of Participation

Web 2.0 has many definitions, however in the context of the mesh we believe it represents a collaborative medium where users are empowered to contribute content and drive innovation thereby adding increased value through their continued usage. Originally the Web functioned in an “editorial” model permitting content producers to publish material for consumption by the masses, however the consumers were not able to modify or append the content. Web 2.0 promotes the notion of user-generated content and media, allowing the consumers to drive a “collective intelligence” model through content and media creation. Further, as users create ever-increasing quantities of data additional technologies enabling syndication promote efficient sourcing of information.

characteristics

It is generally accepted that Web 2.0 applications share the following characteristics:

  • Rich user experience
  • User participation
  • Dynamic content
  • Metadata (data describing data)
  • Standards
  • Scalability
  • Openness
  • Freedom
  • Collective intelligence

Applications

The professionals at Mesh Multimedia have years of experience in Web 2.0 applications, including:

  • Blogs
  • Podcasts
  • Wikis
  • RSS feeds
  • Folksonomies
  • User-generated media
  • Cascading Style Sheets

Learn more about the various ways Mesh Multimedia can integrate Web 2.0 social media technologies with your online marketing initiatives by contacting us today.