At Mesh Multimedia, we believe every project can far surpass your expectations while achieving your business goals. Our creative process challenges both you and Mesh to fully understand the project objectives, reach beyond your previous successes, and deliver flawlessly.
This is essentially the fact-finding stage. What is your goal? Your message? Your audience? Your budget? Your timeline? Your medium(s)? What have been your previous successes, failures, and lessons learned?
At this point we begin to sketch out the “obvious” solutions. Our team, your team, and your audience have each had unique experiences. By layering these experiences upon the objectives learned in the preparation phase we build a framework for the exploration of new ideas.
This is where we unleash the creativity – anything goes, and no idea is inconsequential. By challenging all stakeholders to surpass reason, break down barriers, and drive away pre-conceived notions we uncover the unforeseen opportunities hidden within the objectives. This phase is where the Mesh illuminates what has gone before.
These new creative products are then confirmed within the reality of the objectives. Does leveraging multiple channels endanger the timeline or surpass the budget? Will the impact of the creative vision deliver an effective ROI? Creativity is meaningless unless the goals are realized and the message delivered.
What are the designs and operational processes that will ensure the vision is properly executed? In merging various components of the experiential network, Mesh Multimedia is often confronted with unforeseen delivery challenges, whereupon we rely on our vast experience in leveraging emerging technologies to seamlessly deliver the creative products.